Pick n Pay’s ASAP! Division Is Hiring a Marketing Manager – Apply for 2025
Explore the 2025 Pick n Pay Marketing Manager vacancy based in Cape Town. Full job overview, responsibilities, qualifications, and estimated salary for the Marketing Manager role supporting the Pick n Pay ASAP! on-demand delivery service.
The role is ideal for a marketing professional who thrives in a dynamic, data-driven, and customer-focused environment. Candidates should bring a blend of strategic thinking, creative execution, and strong analytical skills to help scale ASAP! into the most reliable and seamless on-demand grocery service in the country.
About the Role
The Marketing Manager will take complete ownership of the end-to-end marketing function for ASAP!, leading initiatives that drive customer acquisition, retention, and engagement. The position involves developing annual and quarterly marketing strategies, overseeing campaign planning, managing agency relationships, and aligning marketing initiatives with product updates and operational improvements. You will work closely with internal teams including Product, Tech, Commercial, and Operations, ensuring a unified approach to delivering an outstanding customer experience.
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Key Responsibilities
The role includes leading the full marketing strategy, executing high-impact campaigns, and driving measurable growth. Responsibilities range from managing performance marketing and CRM workflows to crafting personalised customer journeys that improve retention. You will guide the creative development process, oversee campaign rollout across digital channels, optimise marketing spend, and produce detailed reports for leadership. Collaboration will be essential—working with multiple departments to align promotions, app improvements, and customer communications. Budget management, governance, and performance analytics will form a significant part of the role.
Candidate Profile
The ideal candidate has at least five years of marketing experience, preferably in digital, e-commerce, retail, or mobile app services. You should be comfortable using data to drive decision-making, experienced in CRM and performance marketing, and confident managing complex campaigns with multiple stakeholders. Excellent communication, organisational skills, and the ability to work in a fast-paced environment are essential. Creative thinking, commercial awareness, and a strong eye for detail are critical in delivering impactful marketing strategies that support overall business objectives.
Estimated Salary
Based on South African market data for marketing professionals with similar responsibilities, the estimated salary for this role ranges between R 45,000 and R 60,000 per month, depending on experience, seniority, and performance background. This equates to approximately R 540,000 to R 720,000 annually. Senior candidates with strong digital and growth marketing experience may position themselves toward the upper end of the scale.
Why This Role Matters
This position plays a crucial role in Pick n Pay’s digital transformation journey. As the Marketing Manager for ASAP!, you will directly shape customer behaviour, grow the platform, and help build one of South Africa’s most exciting digital retail offerings.
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